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Cadence OTC





Cadence OTC

Spil© engineered a high-velocity omnichannel launch for Cadence OTC, focusing on bicultural market resonance. Our objective was to develop a cohesive design ecosystem that bridges the gap between digital discovery and over 16,000 physical retail locations.

Our Services

  • Continuous Site Optimization

  • Bicultural UI

  • Custom Store Locator Integration

  • Advertisement Campaign

01

Develop a localized brand messaging and creative assets tailored for specific bicultural consumer segments.

02

Engineer a seamless search-to-store pipeline through integrated digital and physical touchpoints.

03

Deploy a high-fidelity visual language across web, social, and ad campaign to ensure consistent market authority.

Cultural Connection

Beyond standard advertising, the focus was on establishing a profound link through bicultural marketing. By re-engineering the digital experience for localized relevance, we ensured the brand’s promise translated effectively across every demographic.












Bicultural,
Performance

Spil© has engineered a high-velocity digital ecosystem designed to capture untapped market resonance. By re-architecting the technical foundation for nationwide scalability, we transformed a localized initiative into a performance engine that bridges the gap between digital discovery and measurable retail acquisition.

2.14M

Total Users

2.55M

Total Sessions

755K+

Total Impressions

338%

User Growth

Creative
Assets

Spil© developed a modular library of custom social creative, localized ad campaigns, and retail maps to ensure a cohesive experience across the entire digital ecosystem.
















Awareness

Successful nationwide launch with localized messaging driving high-volume digital resonance.

Engagement

Strategic content mapping led to significant lifts in brand interaction and trust across target demographics.

Conversion

An integrated design ecosystem engineered to drive measurable retail acquisition across 16,000+ points of sale.

Join the Legacy






    Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

    By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

    Spil solving business problems using creativity, data, technology, and communications

    © 2026 Spil. All rights reserved | Read our Privacy Policy.

    NYC

    +1 646 414 1958
    hi@spil.us
    Industry City
Brooklyn, New York 11232

    CDMX

    +52 646 414 1958
    cdmx@spil.us
    WeWork Mexico
Miguel Hidalgo, CDMX 11520

    DELHI

    +91 646 414 1958
    delhi@spil.us
    WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

    by Shivani Thakur

    Human Touch






    Human Touch

    Spil© executed a comprehensive site migration and technical optimization for Human Touch, a leader in premium wellness technology. Our objective was to transition a legacy digital infrastructure into a high-velocity performance ecosystem that bridges the gap between sophisticated aesthetics and a robust technical foundation.

    Our Services

    • Platform Migration

    • Technical Optimization

    • UI/UX Modernization

    • Hi-Fi E-commerce Strategy

    01

    Implement a seamless end-to-end site migration to preserve SEO equity while modernizing the core backend architecture.

    02

    Engineer high-fidelity interfaces and custom components designed for rapid content updates and global scalability. 

    03

    Deploy specialized navigation tools and integrated brand systems to bridge the gap between technical engineering and emotional wellness.

    Wellness,
    Engineered

    Beyond visual modernization, the focus was on structural integrity and conversion rate optimization (CRO). By re-engineering the digital storefront, we ensured that Human Touch’s High-Fidelity brand promise is reflected in every technical interaction, from discovery to acquisition.












    Systems
    Optimization

    Our optimized storefront delivers a high-velocity digital experience across all devices. By prioritizing technical performance and interface clarity, Spil© created an ecosystem where wellness meets engineering—providing a stable, scalable foundation for the brand’s global retail expansion.

    High-Fidelity
    Assets

    Spil© engineered a modular library of custom UI components and specialized navigation tools. This high-fidelity system harmonizes technical precision with emotional wellness to ensure a consistent, design-led experience across the entire digital ecosystem.
















    Awareness

    Successful full-scale site migration with zero downtime, maintaining brand visibility and structural integrity.

    Engagement

    Strategic modernization of the digital storefront through a mobile-first, high-fidelity design language.

    Conversion

    A refined architecture engineered to bridge the gap between digital discovery and physical retail acquisition.

    Join the Legacy






      Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

      By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

      Spil solving business problems using creativity, data, technology, and communications

      © 2026 Spil. All rights reserved | Read our Privacy Policy.

      NYC

      +1 646 414 1958
      hi@spil.us
      Industry City
Brooklyn, New York 11232

      CDMX

      +52 646 414 1958
      cdmx@spil.us
      WeWork Mexico
Miguel Hidalgo, CDMX 11520

      DELHI

      +91 646 414 1958
      delhi@spil.us
      WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

      by Shivani Thakur

      Spa Life




      Spa Life

      Spil© created the brand positioning for SpaLife® established a new logo identity, crafted the brand tone, messaging, and visual language.

      Our services

      • Brand Positioning

      • Visual Language & Messaging

      • Packaging Design

      • eCommerce Website

      01

      The global cosmetics industry “is expected to reach approximately USD 863 billion in 2024

      02

      European brands, such as LaMer, are now competing with asian K-Beauty and J-Beauty brands.

      03

      Provenance and perceived value have traditionally been linked to price.

      The final logotype pairs a clean simple typeface with an abstracted letterform that doubles as an iconic drop. The sans-serif typeface Panton® was selected because it is upscale yet approachable. The Drop icon can be used to communicate the brand at smaller sizes and in unique applications.


      MIDNIGHT
      SEA
      Blush

      Afford to indulge…

      Skincare you can afford to indulge.
      SpaLife is a down-to-earth, cheerful, and charming brand with an approachable and elegant character. These traits influence it’s products, service, and integrated experiences across all customer touch points.

      Brand mission: To create and encourage moments of you.
      Brand essence: Indulgence — Experience — Joy






























      Join the Legacy






        Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

        By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

        Spil solving business problems using creativity, data, technology, and communications

        © 2026 Spil. All rights reserved | Read our Privacy Policy.

        NYC

        +1 646 414 1958
        hi@spil.us
        Industry City
Brooklyn, New York 11232

        CDMX

        +52 646 414 1958
        cdmx@spil.us
        WeWork Mexico
Miguel Hidalgo, CDMX 11520

        DELHI

        +91 646 414 1958
        delhi@spil.us
        WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

        by Cuauhtemoc Munguia

        Etonic




        Etonic

        Spil© revitalized the classic athletic legacy of Etonic by modernizing its historic competitive footprint for today’s consumer. We curated a strategic digital presence and creative direction that honors decades of sportswear innovation, translating their retro running and basketball heritage into a premium lifestyle narrative across modern digital platforms.

        Our services

        • Heritage Strategy

        • Creative Direction

        • Visual Language

        • Literary Tone

        • Messaging

        • Touchpoint Design

        • Web Development

        01

        Extract historical design milestones and repurposing authentic brand stories to capture contemporary sneaker culture.

        02

        Balance performance-driven roots with street-style relevance across multi-channel creative rollouts.

        03

        Align retrospective photography with clean layouts to attract both dedicated sneaker enthusiasts and new lifestyle buyers.

        First on the
        Field

        Our initial phase highlighted Etonic's deep-rooted authority in sports history. By utilizing iconic archival imagery and powerful action shots, we established a high-impact narrative that celebrates the gritty determination of classic athletics, anchoring the modern brand identity in real athletic achievements.

        Jesse Owens photo

        The Digital
        Arena

        Transitioning legacy product storytelling into a digital marketplace required a clean, comprehensive responsive ecosystem. We developed a highly structured online experience across mobile, tablet, and desktop viewports, framing classic footwear product grids alongside high-contrast lifestyle editorials.









        Awareness

        Strategic distribution of archive-driven campaign content to introduce new generations to Etonic's historic role in athletic innovation.

        Engagement

        Immersive digital storytelling and nostalgic collection lookbooks that foster deep connections with vintage footwear communities.

        Conversion

        Optimized e-commerce pathways that seamlessly guide buyers from historical discovery to a frictionless digital checkout.

        Join the Legacy






          Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

          By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

          Spil solving business problems using creativity, data, technology, and communications

          © 2026 Spil. All rights reserved | Read our Privacy Policy.

          NYC

          +1 646 414 1958
          hi@spil.us
          Industry City
Brooklyn, New York 11232

          CDMX

          +52 646 414 1958
          cdmx@spil.us
          WeWork Mexico
Miguel Hidalgo, CDMX 11520

          DELHI

          +91 646 414 1958
          delhi@spil.us
          WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

          by Cuauhtemoc Munguia

          Fat Bear Scooters




          Fat Bear to Get There...

          Spil© crafted the name FatBear Scooters along with establishing a new logo identity, messaging, and visual language.

          Our services

          • Naming

          • Visual Language & Messaging

          • eCommerce Website



          We crafted an appropriation type of name that applies an animal-spirit to an outdoor rugged product. The final logotype is a bold representation of a fat bear. The type’s truncated angles connote functionality that is tough and reliable, while the bear icon is fun, unique and identifiable. The font Kairos Sans’s adds supports these character traits.

          ASPHALT
          GRASS
          SKY



























          Join the Legacy






            Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

            By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

            Spil solving business problems using creativity, data, technology, and communications

            © 2026 Spil. All rights reserved | Read our Privacy Policy.

            NYC

            +1 646 414 1958
            hi@spil.us
            Industry City
Brooklyn, New York 11232

            CDMX

            +52 646 414 1958
            cdmx@spil.us
            WeWork Mexico
Miguel Hidalgo, CDMX 11520

            DELHI

            +91 646 414 1958
            delhi@spil.us
            WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

            by Cuauhtemoc Munguia

            From The Source




            From The Source

            Living Design is the idea that form, function, planet, and people are entwined. The philosophy is about breathing life and purpose into the spaces we inhabit directly and those we share across continents. Their mission is to bring you closer to the environment through uniquely designed furniture and functional objects that open your space to the world.
            From The Source is a manufacturer of premium designed furniture and functional objects. The journey begins at the source of raw materials where they exchange ideas with local communities, incorporating craft techniques into production methods. Working together, they find responsible ways to provide high-quality furnishings to the US market. This “source to space” process highlights the essence of the material with a fresh design perspective. FROM THE SOURCE maintains a sustainable cycle of innovation and social responsibility.

            Our services

            • Brand Positioning

            • Brand Messaging

            • Brand Standards and Visual Language

            • Branded Retail Environment

            • Copywriting

            • Creative Direction

            • Graphic Design

            • Custom Typography

            • Touchpoint and Collateral Design

            • Photo Direction

            • Web Design and Development

            • Email Marketing Design

            From The Source Promo Photo of hands holding grass












            From The Source Font Design Alphabet Distressed Typography
            From The Source Website Design on Desktop, Laptop, iPad, iPhone
            Spil Creative Promotional designs for From The Source

            Join the Legacy






              Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

              By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

              Spil solving business problems using creativity, data, technology, and communications

              © 2026 Spil. All rights reserved | Read our Privacy Policy.

              NYC

              +1 646 414 1958
              hi@spil.us
              Industry City
Brooklyn, New York 11232

              CDMX

              +52 646 414 1958
              cdmx@spil.us
              WeWork Mexico
Miguel Hidalgo, CDMX 11520

              DELHI

              +91 646 414 1958
              delhi@spil.us
              WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

              by Cuauhtemoc Munguia

              Diamond Foundry




              Diamond Foundry

              Diamond Foundry is innovating the production of diamonds above ground to responsibly infuse the priceless stones with greater value. Spil© was charged with building a cohesive user interface that engages and informs customers of Diamond Foundry. We created a structured design grid that would let the diamonds shine.

              Our services

              • Creative Direction

              • User Interface Design

              • Email Marketing Design

              Diamond Foundry Website on iPhone
              Diamond Foundry Website on laptop and iPad
              Diamond Foundry Website on iPad
              Diamond Foundry Website on iPhone

              Join the Legacy






                Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

                By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

                Spil solving business problems using creativity, data, technology, and communications

                © 2026 Spil. All rights reserved | Read our Privacy Policy.

                NYC

                +1 646 414 1958
                hi@spil.us
                Industry City
Brooklyn, New York 11232

                CDMX

                +52 646 414 1958
                cdmx@spil.us
                WeWork Mexico
Miguel Hidalgo, CDMX 11520

                DELHI

                +91 646 414 1958
                delhi@spil.us
                WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

                by Cuauhtemoc Munguia

                Brooklyn Kayak Co,




                Brooklyn Kayac Co.

                Spil© created the brand positioning for Brooklyn Kayak Co. established a new logo identity, crafted the brand tone, messaging, and visual language.

                Our services

                • Brand Positioning

                • Visual Language & Messaging

                • eCommerce Website

                01

                The paddle sport industry is growing in the US. The number of registered kayaks and canoes grew 9.6% from 2016-2017, the largest year-on-year growth in the time period 2004-2017

                Source: https://www.statista.com/statistics/621952/registered-kayaks-canoes-usa/

                02

                In 2014, kayakers made a total of 105.2 million annual outings. Kayakers made an average of 8.1 outings each in 2014.

                03

                For the target customer, there is significant crossover participation between paddle sports and a range of indoor and outdoor activities, notably walking, hiking, running/jogging, bicycling, camping (within ¼ mile of home), and fishing.

                04

                Kayak fishing is the fastest growing segment in paddle sports. Kayak fishing
                tournaments are trending as pro bass fishing grows. There are hundreds of local kayak fishing tournaments in the US, fueling sales for fishing kayaks and accessories.

                Source: https://www.canoekayak.com/kayakfish/kayakfish-news/kayak-fishing-tournaments-followingbass-
                tour-wave/

                MEET ME OUTSIDE

                Get outdoors with insiders.
                Brooklyn Kayak Co. inspires everyone to get outdoors. Unplug and reconnect with nature. We know it’s hard, but nothing worth doing is easy. Our mission is to help you be pro-active about enjoying fitness, sport, and life’s simple pleasures.

                Brand mission: To get you outdoors.
                Brand essence: ADVENTURE – FITNESS – COMMUNITY


















                The final logotype is an abstract expression of a wave and an homage to the bridges that connect Brooklyn to the rest of the world. The form’s fluidity exemplifies minimalist design. The slab serif typeface Neue Aachen Pro’s bold character, old world charm, and juxtaposition balance the mark. The BKC Oval Badge is an alternative design to accommodate usage at smaller sizes.


                DEEP
                SHALE
                FIRE


                Join the Legacy






                  Spil is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

                  By submitting this form you agree to receive other communications from Spil. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil to store and process the personal information submitted above to provide you the content requested.

                  Spil solving business problems using creativity, data, technology, and communications

                  © 2026 Spil. All rights reserved | Read our Privacy Policy.

                  NYC

                  +1 646 414 1958
                  hi@spil.us
                  Industry City
Brooklyn, New York 11232

                  CDMX

                  +52 646 414 1958
                  cdmx@spil.us
                  WeWork Mexico
Miguel Hidalgo, CDMX 11520

                  DELHI

                  +91 646 414 1958
                  delhi@spil.us
                  WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

                  by Cuauhtemoc Munguia