Etonic is committed to advancing the performance, durability and comfort of its footwear, apparel and accessories in every category. With a 150 year heritage of innovation in golf, running, basketball, tennis and performance walking footwear, Etonic is deep in the development of its next generation of products with a commitment to the highest standards of performance and style. Spil Creative was contracted to re-position the brand and develop it’s visual language for it’s 2014 re-launch. The project was driven by a digital first approach with corresponding elements and messaging spiraling out from that central focal point.
Etonic® champions American achievement and confidence while combining innovation and design intelligence to produce athletic footwear that adheres to the highest standards for the most discerning athletes.
Within days of launching the ‘mash-up’ video produced by Spil© Etonic was able to secure distribution with major retailers such as Barney’s New York and specialty sneaker boutiques Packer Shoes and BAIT.
We were presented with the opportunity to reposition a classic American brand as a trend leading fashion staple within a market segment dominated by mass-market brands. Our solution links Etonic’s first-mover history with innovation to American exceptionalism.
(All data as of September 2013)
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
hi@spil.us
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