iQ2 Nootropics

iQ2 Nootropics

iQ2 is the only approved brain supplement featuring raw cocoa flavanols—the essential components of dark chocolate proven to dramatically improve cerebral blood flow. Spil© was commissioned to develop the brand’s positioning, identity, and visual language, translating groundbreaking scientific research into a premium, market-ready experience.

Our Services

• 
  Brand Positioning
• 
  Visual Identity
• 
  Packaging Strategy
• 
  Tagline Development
• 
  Email Marketing

01

Synthesize the complexity of nootropic science into a digestible, high-trust brand identity that resonates with high-performance consumers.

02

Establish a visual language that balances clinical authority with a premium lifestyle aesthetic, positioning iQ2 as a daily cognitive essential.

03

Highlight the singular advantage of Raw Cocoa Flavanols through a sharp, typographic-focused narrative that emphasizes immediate blood flow benefits.

Dynamic Identity

We developed a visual identity that mirrors the precise nature of the iQ2 formula. By utilizing a high-energy lime green, we established a striking aesthetic. The logo’s slanted geometry is a calculated design choice, suggesting both momentum and the cognitive speed associated with the product’s core benefits.

Functional Hierarchy

To ensure the groundbreaking science remained the focal point, we implemented a clean, authoritative typographic hierarchy. This structural logic balances innovation with medical soundess, distilling complex nootropic research into an intuitive visual narrative. Every element is positioned to bridge the gap between clinical research and premium consumer trust.

Awareness

Strategic positioning of iQ2’s unique cocoa flavanol benefits to capture high-intent users within the competitive nootropics market.

Engagement

Addition of a visual storytelling approach that simplifies the science of cocoa flavanols for the end user.

Conversion

A cohesive brand experience designed to turn interest into habit, ensuring a seamless transition from the initial discovery to a daily supplement routine.

Join the Legacy

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NYC

+1 646 414 1958
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 646 414 1958
cdmx@spil.us
WeWork Mexico
Miguel Hidalgo, CDMX 11520

DELHI

+91 646 414 1958
delhi@spil.us
WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

by Shivani Thakur

The Dignity Project

The Dignity Project

In collaboration with the International Conference on Population and Development and the United Nations Population Fund, Spil© was tasked with developing a visual narrative that translates complex global initiatives into a human-centered dialogue. The Dignity Project serves as a platform to advocate for a fundamental shift in consumption patterns, aiming to preserve the equilibrium between human progress and environmental sustainability.

Our Services

• 
  Creative Direction
• 
  Editorial Design
• 
  Web Design & Development
• 
  Visual Storytelling
• 
  Institutional Identity

01

Humanize technical policy by utilizing high-contrast, editorial photography that emphasizes the personal connection to global development goals.

02

Systematize a diverse range of environmental and social data into a cohesive visual framework that ensures clarity across international markets.

03

Advocate for sustainable longevity by bridging the gap between institutional research and public awareness, making global responsibility an intuitive choice.

Institutional Clarity

We implemented a high-status, neo-grotesque typographic system to provide the structural weight required for a global advocacy platform. By anchoring the identity in the neutrality of Helvetica, we established a visual foundation of absolute authority. This disciplined approach ensures that complex data remains legible, providing the architectural framework necessary for an international dialogue on human rights.

https://vimeo.com/106419765https://vimeo.com/110545720

Organic Balance

By pairing structural typography with an organic, monochromatic color palette, we created a visual language that feels both institutional and deeply connected to the natural world. Every layout serves as a calculated point of engagement, distilling the frenetic waste of resources into a clear call for preservation. This balance transforms technical policy into a human-centric narrative of environmental stewardship.

Awareness

Strategic deployment of high-impact visual assets designed to capture attention within the global development community and the public sector.

Engagement

Implementation of an editorial-style storytelling approach that provides navigational clarity through complex socio-economic issues.

Conversion

A unified visual architecture that facilitates a transition from awareness to advocacy, ensuring that the call for "Rights + Development" is permanent and actionable.

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© 2026 Spil. All rights reserved | Read our Privacy Policy.

NYC

+1 646 414 1958
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 646 414 1958
cdmx@spil.us
WeWork Mexico
Miguel Hidalgo, CDMX 11520

DELHI

+91 646 414 1958
delhi@spil.us
WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

by Shivani Thakur

Rutgers University Newark

Rutgers University Newark

The Paul Robeson Campus Center is more than a building; it is the forge where lifelong community relationships are developed and fostered. Spil© was presented with the opportunity to redefine campus communications, moving beyond physical boundaries to increase user engagement through a comprehensive digital-first approach.

Our Services

• 
  Re-Positioning
• 
  Creative Direction
• 
  Web Development
• 
  Logo Design
• 
  Visual Language

01

Synthesize diverse student organizations and campus committees into a cohesive visual language that establishes immediate institutional authority.

02

Architect a digital-first communications hub to organize the social, cultural, and recreational landscape into an intuitive, user-centric directory.

03

Bridge the gap between physical campus presence and digital engagement, ensuring that student resources and community activities are always within reach.

Digital-First Connectivity

By prioritizing the digital experience, we established a scalable visual system that bridges the gap between the center’s social, cultural, and recreational environments. We leveraged the stature of the Rutgers brand while creating a distinct identity for the Campus Center that resonates with student groups and leadership boards alike.

Visual Identity Logic

Our intervention transformed fundamental campus elements into a sophisticated design system, repositioning the Paul Robeson Campus Center as a dynamic hub. By merging institutional standards with a modern aesthetic, we established the architectural logic to bridge student life and academic study—ensuring every touchpoint functions as a calculated point of connection.

Awareness

Strategic brand deployment across campus touchpoints to capture the attention of student organizations and institutional leadership.

Engagement

Implementation of a unified digital-first system and campus guides to provide immediate navigational and social clarity.

Conversion

A cohesive visual architecture designed to facilitate a seamless transition from digital discovery to active community participation.

Join the Legacy

© 2026 Spil. All rights reserved | Read our Privacy Policy.

NYC

+1 646 414 1958
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 646 414 1958
cdmx@spil.us
WeWork Mexico
Miguel Hidalgo, CDMX 11520

DELHI

+91 646 414 1958
delhi@spil.us
WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

by Shivani Thakur

rr club

R+R Beach Club

Spil© designed a comprehensive digital ecosystem for R+R Beach Club to redefine the modern family vacation experience in North Myrtle Beach. We architected a vibrant, lively web presence that shifts the focus from simple property rentals to curated, Instagrammable joy, ensuring every digital touchpoint reflects their unique brand of spirited hospitality.

Our Services

• 
  Full-Scale Web Design
• 
  Brand Identity Application
• 
  Interactive Local Guides
• 
  Property Management UI

01

Establish a spirited and youthful digital identity that resonates with modern families seeking an upgraded, "class of its own" hospitality experience.

02

Bridge the gap between booking and the actual vacation through interactive local guides and curated property highlights that showcase unforgettable memories.

03

Optimize the user journey across diverse property themes—from Coastal Modern to Retro—ensuring a frictionless path from exploration to final reservation.

Transforming Rentals into Memories

We redefined R+R Beach Club’s digital presence by shifting the narrative toward togetherness and bonding. By architecting a visual system that fuses high-energy brand values with human-centric design, Spil© positioned the club as the architect of unforgettable family experiences. This technical evolution ensures that whether a guest is browsing the North Myrtle Guide or selecting a themed property, the experience is consistently charming and helpful.

Hospitality Design & Features

Spil© enhanced the R+R digital ecosystem by organizing the site architecture to handle various property typologies and localized event calendars. We bridged the gap between dreaming and doing by building custom property pages that highlight specific amenities like fully stocked kitchens and accommodations. We transformed guest feedback into high-engagement review galleries that position the brand as a reliable, community-focused destination.

R+R Brand Visualization

We constructed a modular toolkit of bespoke UI elements to bridge professional interior photography. This framework highlights the alluring, beachy decor of each unit, from the Boho green palm accents to the Retro orange dining sets, while maintaining a clean, technical finish across all website.

Awareness

Expansion of brand reach by connecting R+R Beach Club to the modern local adventurer mindset. Shifting the narrative from a basic stay to a spirited celebration of togetherness made the mission relevant to a larger, experience-driven audience.

Engagement

Transformation of property listings into an interactive digital journey through the Beach Nest and Striped House galleries. Visually interesting layouts and curated local content encouraged deep dives into the North Myrtle Beach lifestyle, generating high interaction rates.

Conversion

Implementation of intuitive property filters and a smart Find Your Place search logic ensured guests could move seamlessly from reading local tips to booking their specific Coastal Modern or Boho retreat.

Join the Legacy

© 2026 Spil. All rights reserved | Read our Privacy Policy.

NYC

+1 646 414 1958
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 646 414 1958
cdmx@spil.us
WeWork Mexico
Miguel Hidalgo, CDMX 11520

DELHI

+91 646 414 1958
delhi@spil.us
WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

by Shivani Thakur

siol

Siol Studios

Spil© delivered a refined digital presence for Siol Studios by streamlining their multi-disciplinary brand voice into a cohesive web experience. We optimized how the firm presents its architectural and interior work across North America, ensuring the technical foundation reflects their commitment to authenticity and design-led balance.

Our Services

• 
  System Performance Updates
• 
  UI/UX Content Optimization
• 
  Interactive Press Catalog

01

Streamline the user journey by refining the site structure to better highlight the intersection of culture, philosophy, and featured projects.

02

Enhance digital engagement through the integration of high-fidelity visual banners and optimized mobile video playback for a seamless, full-bleed experience.

03

Modernize firm-wide communications by consolidating press, awards, and team insights into a clean, scalable digital archive.

From Concept to Structure

We redefined Siol’s digital touchpoints by focusing on a minimalist aesthetic that allows their architectural work to lead the conversation. By architecting a new sidebar structure and refining page layouts, Spil© ensured that the firm's philosophy of fusing languages of architecture and landscape is communicated with technical precision. This evolution creates a frictionless path for clients to explore everything from featured residences to commercial mixed-use spaces.

System Optimization & Refinement

Spil© bridged the gap between a static portfolio and a dynamic brand by building a more intuitive navigation system and optimizing content for both California and New York regional offices. Additionally, we transformed their professional history into a high-engagement "Recognition" archive that positions the firm as a leader in socially-minded design.

Refined Visual Narratives

We constructed a modular framework for Siol’s diverse media assets, ensuring that team photography and architectural project videos maintain a high-end aesthetic across all devices. This system balances the firm’s seed-to-space philosophy with high-performance components, providing a scalable foundation for their evolving body of work.

Awareness

Expansion of brand reach by connecting Zevia to the Little Treat cultural movement. Shifting the narrative from a simple beverage to an intentional self-care ritual made the mission relevant to a larger, health-conscious audience.

Engagement

Transformation of static research into an interactive digital experience through the State of the Little Treat report. Visually interesting data layouts encouraged deep dives into brand values, generating record report downloads across North America.

Conversion

Simplification of the path from online discovery to in-person purchasing. Implementation of multi-market site logic and a smart store finder ensured users could move seamlessly from reading a report to finding favorite flavors at a shop nearby.

Join the Legacy

© 2026 Spil. All rights reserved | Read our Privacy Policy.

NYC

+1 646 414 1958
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 646 414 1958
cdmx@spil.us
WeWork Mexico
Miguel Hidalgo, CDMX 11520

DELHI

+91 646 414 1958
delhi@spil.us
WeWork Berger Delhi One
Noida, Uttar Pradesh 201301

by Shivani Thakur

relax the back

Relax The Back

Spil© engineered an enterprise-grade digital transformation for the nation's largest specialty wellness retailer. Our objective was to modernize the legacy architecture, creating a unified e-commerce ecosystem that bridges high-end ergonomic solutions with a premium consumer experience.

Our Services

• 
  Platform Migration
• 
  Technical Optimization
• 
  Custom UI/UX
• 
  Strategic Feature Integration

01

Architect a high-performance storefront that prioritizes ergonomic discovery and personalized wellness journeys.

02

Harmonize complex backend logistics with a streamlined frontend to ensure operational scalability.

03

Deploy a design-led interface that reflects the premium positioning of the brand’s physical retail presence.

Engineering Comfort

We re-imagined the digital touchpoint for a sophisticated consumer base. By prioritizing technical precision and emotional wellness, Spil© ensured that the digital experience mirrored the specialized service found in physical showrooms.

Migration & Optimization

Spil© executed a systematic platform overhaul to breathe new life into the brand's online presence. By stripping away legacy friction, we introduced a sleek, responsive design language that reinforces market authority and streamlines the path from initial interest to final acquisition.

Interface Architecture

Spil© spearheaded a digital evolution for the nation’s premier ergonomic retailer. We transitioned legacy systems into a fluid e-commerce environment that pairs sophisticated wellness solutions with a frictionless journey. By prioritizing architectural stability, we ensured the online experience mirrors the expertise of the brand’s physical galleries.

Awareness

Executed a seamless enterprise migration that preserved search authority and brand equity.

Engagement

Modernized discovery tools, resulting in deeper user exploration and increased session value.

Conversion

Solidified the omnichannel connection, driving measurable sales growth across web and physical showrooms.

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2026 Spil. All rights reserved | Read our Privacy Policy.

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by Shivani Thakur