Spa Life

Spa Life

Spil© created the brand positioning for SpaLife® established a new logo identity, crafted the brand tone, messaging, and visual language.

Our services

• 
  Brand Positioning
• 
  Visual Language & Messaging
• 
  Packaging Design
• 
  eCommerce Website

01

The global cosmetics industry “is expected to reach approximately USD 863 billion in 2024

02

European brands, such as LaMer, are now competing with asian K-Beauty and J-Beauty brands.

03

Provenance and perceived value have traditionally been linked to price.

The final logotype pairs a clean simple typeface with an abstracted letterform that doubles as an iconic drop. The sans-serif typeface Panton® was selected because it is upscale yet approachable. The Drop icon can be used to communicate the brand at smaller sizes and in unique applications.

MIDNIGHT

SEA

Blush

Afford to indulge…

Skincare you can afford to indulge.
SpaLife is a down-to-earth, cheerful, and charming brand with an approachable and elegant character. These traits influence it’s products, service, and integrated experiences across all customer touch points.

Brand mission: To create and encourage moments of you.
Brand essence: Indulgence — Experience — Joy

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2026 Spil. All rights reserved | Read our Privacy Policy.

Proposal Request

First Name *

Last Name *

Email *

Company Name *

Average Monthly Marketing Budget *

Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.

by Cuauhtemoc Munguia

Etonic

Etonic

Etonic is committed to advancing the performance, durability and comfort of its footwear, apparel and accessories in every category. With a 150 year heritage of innovation in golf, running, basketball, tennis and performance walking footwear, Etonic is deep in the development of its next generation of products with a commitment to the highest standards of performance and style.
Spil Creative was contracted to re-position the brand and develop it’s visual language for it’s 2014 re-launch. The project was driven by a digital first approach with corresponding elements and messaging spiraling out from that central focal point.

Our services

• 
  Positioning
• 
  Creative Direction
• 
  Visual Language
• 
  Literary Tone
• 
  Messaging
• 
  Touchpoint Design
• 
  Web Development

Etonic® champions American achievement and confidence while combining innovation and design intelligence to produce athletic footwear that adheres to the highest standards for the most discerning athletes.

Within days of launching the ‘mash-up’ video produced by Spil© Etonic was able to secure distribution with major retailers such as Barney’s New York and specialty sneaker boutiques Packer Shoes and BAIT.

Positioning

We were presented with the opportunity to reposition a classic American brand as a trend leading fashion staple within a market segment dominated by mass-market brands. Our solution links Etonic’s first-mover history with innovation to American exceptionalism.

Consumer Insights

Market Share

(All data as of September 2013)

• 
  The core running brands (Asics, Brooks, and Mizuno) all had a solid September, up in the high singles. Saucony had a small decline.
• 
  Sales on the internet grew in the mid-teens and represented more than 10% of sales in the retailers we measure.
• 
  Sales of Running shoes (the largest category) grew in the high singles for September

Market Share

Nike
0
%
Adidas
0
%
Skechers
0
%
Under Armour
0
%

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2026 Spil. All rights reserved | Read our Privacy Policy.

Proposal Request

First Name *

Last Name *

Email *

Company Name *

Average Monthly Marketing Budget *

Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.

by Cuauhtemoc Munguia

Fat Bear Scooters

Fat Bear to Get There...

Spil© crafted the name FatBear Scooters along with establishing a new logo identity, messaging, and visual language.

Our services

• 
  Naming
• 
  Visual Language & Messaging
• 
  eCommerce Website

We crafted an appropriation type of name that applies an animal-spirit to an outdoor rugged product. The final logotype is a bold representation of a fat bear. The type’s truncated angles connote functionality that is tough and reliable, while the bear icon is fun, unique and identifiable. The font Kairos Sans’s adds supports these character traits.

ASPHALT

GRASS

SKY

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2026 Spil. All rights reserved | Read our Privacy Policy.

Proposal Request

First Name *

Last Name *

Email *

Company Name *

Average Monthly Marketing Budget *

Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.

by Cuauhtemoc Munguia

From The Source

From The Source

Living Design is the idea that form, function, planet, and people are entwined. The philosophy is about breathing life and purpose into the spaces we inhabit directly and those we share across continents. Their mission is to bring you closer to the environment through uniquely designed furniture and functional objects that open your space to the world.
From The Source is a manufacturer of premium designed furniture and functional objects. The journey begins at the source of raw materials where they exchange ideas with local communities, incorporating craft techniques into production methods. Working together, they find responsible ways to provide high-quality furnishings to the US market. This “source to space” process highlights the essence of the material with a fresh design perspective. FROM THE SOURCE maintains a sustainable cycle of innovation and social responsibility.

Our services

• 
  Brand Positioning
• 
  Brand Messaging
• 
  Brand Standards and Visual Language
• 
  Branded Retail Environment
• 
  Copywriting
• 
  Creative Direction
• 
  Graphic Design
• 
  Custom Typography
• 
  Touchpoint and Collateral Design
• 
  Photo Direction
• 
  Web Design and Development
• 
  Email Marketing Design

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2026 Spil. All rights reserved | Read our Privacy Policy.

Proposal Request

First Name *

Last Name *

Email *

Company Name *

Average Monthly Marketing Budget *

Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.

by Cuauhtemoc Munguia

Brooklyn Kayak Co,

Brooklyn Kayac Co.

Spil© created the brand positioning for Brooklyn Kayak Co. established a new logo identity, crafted the brand tone, messaging, and visual language.

Our services

• 
  Brand Positioning
• 
  Visual Language & Messaging
• 
  eCommerce Website

01

The paddle sport industry is growing in the US. The number of registered kayaks and canoes grew 9.6% from 2016-2017, the largest year-on-year growth in the time period 2004-2017

Source: https://www.statista.com/statistics/621952/registered-kayaks-canoes-usa/

02

In 2014, kayakers made a total of 105.2 million annual outings. Kayakers made an average of 8.1 outings each in 2014.

03

For the target customer, there is significant crossover participation between paddle sports and a range of indoor and outdoor activities, notably walking, hiking, running/jogging, bicycling, camping (within ¼ mile of home), and fishing.

04

Kayak fishing is the fastest growing segment in paddle sports. Kayak fishing
tournaments are trending as pro bass fishing grows. There are hundreds of local kayak fishing tournaments in the US, fueling sales for fishing kayaks and accessories.

Source: https://www.canoekayak.com/kayakfish/kayakfish-news/kayak-fishing-tournaments-followingbass-
tour-wave/

MEET ME OUTSIDE

Get outdoors with insiders.
Brooklyn Kayak Co. inspires everyone to get outdoors. Unplug and reconnect with nature. We know it’s hard, but nothing worth doing is easy. Our mission is to help you be pro-active about enjoying fitness, sport, and life’s simple pleasures.

Brand mission: To get you outdoors.
Brand essence: ADVENTURE – FITNESS – COMMUNITY

The final logotype is an abstract expression of a wave and an homage to the bridges that connect Brooklyn to the rest of the world. The form’s fluidity exemplifies minimalist design. The slab serif typeface Neue Aachen Pro’s bold character, old world charm, and juxtaposition balance the mark. The BKC Oval Badge is an alternative design to accommodate usage at smaller sizes.

DEEP

SHALE

FIRE

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2026 Spil. All rights reserved | Read our Privacy Policy.

Proposal Request

First Name *

Last Name *

Email *

Company Name *

Average Monthly Marketing Budget *

Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.

by Cuauhtemoc Munguia