Spil© launched a full-scale program from Memorial Day to Labor Day that helped Camp Rockaway increase bookings >20% over the previous year. We created thematic content that would resonate with three key audience segments and used a mix of traditional PR and social media advertising to help drive targeted traffic to Camp Rockaway’s booking site.



Paid Media


Camp Rockaway in New York City, offers safari-style canvas tents set in the courtyard of the historic Riis Park Beach bathhouse, just steps from the ocean and accessible by bus, subway, or ferry.


New Yorkers want unpretentious nature experiences but don‘t want to ”rough it.“


People want activities that are more affordable, more spontaneous, and less intense than a full-on vacation.

Spil© PR

  • Pitched initial news announcing CR’s season opening to a mix of NY-local, travel and lifestyle publications

  • Distributed press release, headlined “last minute summer getaways” to help drive search queries

  • Helped secure 19 total press placements

  • Tailored pitching to help interest specific audience segments:

    • Millennials > last-minute getaways for groups

    • Parents > no-fuss camping for young children

    • Travelers > off-the-beaten path NY adventure


Total Ad Impressions




Total New Web Users


Booking Value


Revenue per Available Room


Total Guest Nights