Spil© created the brand positioning for Pajamas for All established a new logo identity, crafted the brand tone, messaging, and visual language.

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Brand Positioning

Visual Language & Messaging

eCommerce Website

BRAND DNA

from day to zzz…

Life’s expensive, pajamas shouldn’t be.
Pajamas for All gets you one step closer to your comfy-happy place. We’ve set out to build a quality assortment of pajamas at fair prices so that you can enjoy the best part of your day. Your personal time is precious, and curling up with a book, watching TV with the kids, or just hanging around sipping tea should be cozy too!

Brand mission: In pursuit of comfy-happiness.
Brand essence: fun – personal – comfort – inclusivity

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