Pusser's Rum
Spil© repositioned Pusser’s Rum, established a new visual language, and crafted a more engaging tone of voice and messaging.
OUR SERVICES
Brand Positioning
Visual Language & Messaging
POS & Merchandise Design
BRAND DNA
British Naval Spirit
Pusser’s Rum is fearless, stylish, and cheeky. Pusser’s Rum is positioned as a premium worldly brand steeped in timeless elegance with boyish humour. The tone of voice is playful, worldly, and dry.
Spil© simplified the primary brand logotype and crafted a companion mark for the Painkiller®, Pusser's own trademarked cocktail.
Digital
The new positioning and messaging was launched online and through email marketing.
Branded Goods
We created a collection of branded apparel and products to maximize eCommerce conversions, round out the brand narrative, and increase customer lifetime value.
