Goslings Rum

Spil© repositioned Goslings Rum by communicating a new visual language, a compelling value proposition centered on Bermudian happiness, expanding media partnerships, and utilizing an engaging tone of voice for traditional and digital media.


  • Brand Positioning
  • Visual Language & Messaging
  • Social Media & Content Creation
  • Customer Journey Programs
  • Digital Media Buying and Channel Partnerships
  • POS & Merchandise Design
  • Design Stewardship
  • Photography Direction


Reconnect with the brand’s roots and provenance.


Establish an emotional reason to exist.


Communicate an appealing message across touch points and channels.

Brand DNA

Dare to be Happy

Goslings Rum is a down-to-earth, happy, and charismatic brand with a friendly character. The Goslings Rum mission is to motivates people to take time to stop and smell the roses, to step away from the rat race and be happy. It is both a universal call to action and a response to the stressors of the modern world. We challenge all to relax, breathe and reclaim the meaningful moments in life.

Goslings Rum is positioned for adults looking for a well-deserved indulgence, Goslings Rum is the brand of rum that provides a reliable recipe perfected over eight generations. Unlike brands that are too sweet, too cool, and overly sophisticated, Goslings Rum is a simple respite committed to encouraging happy and memorable times for adults everywhere.

Performance Highlights

We are results driven organization that relies on data to measure creative performance.

Avg. Monthly Impressions


Email Subscribers


Avg. Monthly Ad Clicks


Avg. Monthly Unique Site Visitors


Spil© launched the brand’s new positioning and messaging through the #DareToBeHappy campaign


To raise awareness for each program a mix of digital, social, and out of home tactics were deployed in win-markets, events, and online.


We created a mix of programming, influencer outreach, and merchandise to provide brand engagement opportunities beyond the bottle.


Programs were supported with clear objectives to drive site traffic, digital sales, and lead generation.