Communicate

Camp Rockaway

Spil solving business problems using creativity, data, technology, and communications

Camp Rockaway

Spil© launched a full-scale program from Memorial Day to Labor Day that helped Camp Rockaway increase bookings >20% over the previous year. We created thematic content that would resonate with three key audience segments and used a mix of traditional PR and social media advertising to help drive targeted traffic to Camp Rockaway’s booking site.

Our services

  • PR

  • Paid Media

01

Camp Rockaway in New York City, offers safari-style canvas tents set in the courtyard of the historic Riis Park Beach bathhouse, just steps from the ocean and accessible by bus, subway, or ferry.

02

New Yorkers want unpretentious nature experiences but don‘t want to ”rough it.“

03

People want activities that are more affordable, more spontaneous, and less intense than a full-on vacation.






Spil© PR


  • Pitched initial news announcing CR’s season opening to a mix of NY-local, travel and lifestyle publications

  • Distributed press release, headlined “last minute summer getaways” to help drive search queries

  • Helped secure 19 total press placements

  • Tailored pitching to help interest specific audience segments:

  • Millennials > last-minute getaways for groups

  • Parents > no-fuss camping for young children

  • Travelers > off-the-beaten path NY adventure

If you love family camping, but don't love the thought of hauling all that gear (or even if you're not a huge fan of camping, but you sure do love the beach) good news: Camp Rockaway has returned for a third season of family-friendly glamping with a side of urban beach. Located in a sandy courtyard behind the historic Jacob Riis Bathhouse, Camp Rockaway offers families a chance to sleep over at the beach, with comfy tents, queen-sized beds, and hot showers, all just steps from the waves. Read on for a peek inside the tent flaps.

Where to Stay: Although the Rockaways are accessible by subway as a day trip from New York, it's work making a weekend out of it since there are some fun and funky options for spending the night: One of the coolest options in the area is Camp Rockaway at Jacob Riis Beach. Chic safari-style tents with cozy beds, a fire pit, and picnic tables make this a low-key and stylish adventure. You won't believe you're still in New York City.

Total Ad Impressions
0
CPC
$
0
Total New Web Users
0
Booking Value
+
0
%
Revenue per Available room
+
0
%
Total Guest Night
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0
%

















Spil solving business problems using creativity, data, technology, and communications

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2024 Spil. All rights reserved | Read our Privacy Policy.

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    Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

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    Jarlath Mellet

    Jarlath Mellett

    Jarlath Mellett’s extensive fashion career landed him in Crain’s “40 Under Forty” for being the first-ever director of design at Brooks Brothers. He later went on to head up design at such brands as Eddie Bauer and Theory. In 2005, Jarlath Mellett founded Jarlath Mellett, a comprehensive design studio based in Manhattan and boutique shop in the Hamptons. Influenced by fashion, art and pop culture, we use the highest quality materials and craftsmanship to create fresh, modern interiors that are uniquely tailored to each client.

    Spil© was charged with building a cohesive visual language that would engage both retail customers (online + in-store) and high net worth private patrons while maintaining a fun, happy, tongue-in-cheek attitude. We asked ourselves, what makes someone choose one designer over another, and the answer is taste and personality. We created a visual language where the user could peek into Jarlath’s personality through every touchpoint.

    Our services

    • Positioning

    • Creative Direction

    • Touchpoint Design

    • Copywriting

    • Photography + Videography

    • Web Development

    • Email Marketing Design

    • Vendor Management

    Jarlath Mellett model photo in Historic Amagansett

    Jarlath Mellett promotional graphics
    Jarlath Mellett photo of website and stationery
    Jarlath Mellett look book catalog

    Spil solving business problems using creativity, data, technology, and communications

    NYC

    +1 917 300 0089
    hi@spil.us
    Industry City
    Brooklyn, New York 11232

    CDMX

    +52 55 8852 2726 ext. 4312726
    cdmx@spil.us
    Av. Insurgentes Sur 1431 Piso 10 Int. A
    Col. Insurgentes Mixcoac
    Benito Juárez, CDMX 03920

    DELHI

    hi@spil.us

    © 2024 Spil. All rights reserved | Read our Privacy Policy.

    Proposal Request






      Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

      By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.