Communicate

Camp Rockaway

Spil© engineered a comprehensive seasonal marketing, public relations, and digital growth program to elevate Camp Rockaway’s coastal and upstate getaways. By establishing robust PR foundations, creating automated lead generation funnels, and optimizing paid acquisition channels, we structured a high-performance framework that scaled seasonal bookings.

Our services

Brand Publicity & PR
Paid Ad Design
Lead Gen Strategies
Audience Targeting
Performance Tracking

01

Tailor distinct thematic content to capture specific audience segments, including Millennials, parents, and travelers.

02

Develop localized press materials and pitch sheets to secure visibility for the Fort Tilden and Schuylerville locations.

03

Design social giveaway contests that instantly funneled captured leads into an automated Mailchimp email sequence.

Creative Vanguard

To systematically drive bookings, Spil© designed, wrote, and optimized a dedicated paid digital ad campaign on Facebook and Instagram. We balanced continuous budget optimization with high-engagement visual assets to maximize seasonal performance tracking, monitoring every key performance indicator (KPI) in real time.

Seasonal Performance

Spil© deployed a high-velocity digital campaign to capture regional travel intent and scale seasonal bookings. By optimizing audience targeting, automating lead capture, and continuously refining ad variants, we lowered friction to turn localized interest into direct hospitality revenue.

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Targeted Engagement

Transitioning target audience strategies into direct user interaction required a striking, high-impact visual delivery. We produced a balanced ecosystem of custom-tailored social media assets and ad variants designed to resonate with specific traveler demographics—pairing clean, minimal typography with bold lifestyle photography to systematically lower user friction and build a highly recognizable digital footprint.

Awareness

Strategic deployment of influencer outreach, targeted agreement templates, and localized media pitches to maximize seasonal brand visibility across NY-local and lifestyle publications.

Engagement

Active community participation driven through curated social media contests, interactive giveaways, and tailored ad variations that connect directly with target demographics.

Conversion

Systematic generation of direct hospitality revenue, producing a 30% year-over-year increase in bookings via an automated email marketing pipeline and optimized digital ad campaigns.

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NYC

+1 646 414 1958
hi@spil.us
Industry City Brooklyn, New York 11232

CDMX

+52 646 414 1958
cdmx@spil.us
WeWork Mexico Miguel Hidalgo, CDMX 11520

DELHI

+91 646 414 1958
delhi@spil.us
WeWork Berger Delhi One Noida, Uttar Pradesh 201301

by Cuauhtemoc Munguia

Jarlath Mellet

Jarlath Mellett

Jarlath Mellett’s extensive fashion career landed him in Crain’s “40 Under Forty” for being the first-ever director of design at Brooks Brothers. He later went on to head up design at such brands as Eddie Bauer and Theory. In 2005, Jarlath Mellett founded Jarlath Mellett, a comprehensive design studio based in Manhattan and boutique shop in the Hamptons. Influenced by fashion, art and pop culture, we use the highest quality materials and craftsmanship to create fresh, modern interiors that are uniquely tailored to each client.

Spil© was charged with building a cohesive visual language that would engage both retail customers (online + in-store) and high net worth private patrons while maintaining a fun, happy, tongue-in-cheek attitude. We asked ourselves, what makes someone choose one designer over another, and the answer is taste and personality. We created a visual language where the user could peek into Jarlath’s personality through every touchpoint.