Camp Rockaway
Spil© launched a full-scale program from Memorial Day to Labor Day that helped Camp Rockaway increase bookings >20% over the previous year. We created thematic content that would resonate with three key audience segments and used a mix of traditional PR and social media advertising to help drive targeted traffic to Camp Rockaway’s booking site.
Our services
- PR
- Paid Media
01
Camp Rockaway in New York City, offers safari-style canvas tents set in the courtyard of the historic Riis Park Beach bathhouse, just steps from the ocean and accessible by bus, subway, or ferry.
02
New Yorkers want unpretentious nature experiences but don‘t want to ”rough it.“
03
People want activities that are more affordable, more spontaneous, and less intense than a full-on vacation.
Spil© PR
- Pitched initial news announcing CR’s season opening to a mix of NY-local, travel and lifestyle publications
- Distributed press release, headlined “last minute summer getaways” to help drive search queries
- Helped secure 19 total press placements
- Tailored pitching to help interest specific audience segments:
- Millennials > last-minute getaways for groups
- Parents > no-fuss camping for young children
- Travelers > off-the-beaten path NY adventure
If you love family camping, but don't love the thought of hauling all that gear (or even if you're not a huge fan of camping, but you sure do love the beach) good news: Camp Rockaway has returned for a third season of family-friendly glamping with a side of urban beach. Located in a sandy courtyard behind the historic Jacob Riis Bathhouse, Camp Rockaway offers families a chance to sleep over at the beach, with comfy tents, queen-sized beds, and hot showers, all just steps from the waves. Read on for a peek inside the tent flaps.
Where to Stay: Although the Rockaways are accessible by subway as a day trip from New York, it's work making a weekend out of it since there are some fun and funky options for spending the night: One of the coolest options in the area is Camp Rockaway at Jacob Riis Beach. Chic safari-style tents with cozy beds, a fire pit, and picnic tables make this a low-key and stylish adventure. You won't believe you're still in New York City.
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.