Prym Rum

The Prym brand was born from the desire for a sexy, fashionable alternative to vodka and bourbon. While milling about a gallery show in New York the 3 founders were quickly inspired to take on the challenge. They realized that the rum market was inundated with Caribbean, casual, vacation, and heritage based messaging, while the spotlight on spirits was on niche, generally small batch brands employing a “hipster” boutique approach. The opportunity for a standout brand rooted in fashionable status was apparent.

Our services

Research + Positioning
Naming
Identity Design
Product Development
Packaging Design
Visual Language Design + Implementation
Web + Mobile Application Development
Procurement of Strategic Partners
Brand Management
Marketing
Photography
Videography
Touchpoint Design

A lifestyle brand

Prym® is positioned as the "CK One" of spirits; androgynously redefining the rum experience through a sexy metropolitan lifestyle brand that shifts traditional perceptions and embraces burgeoning creative counter cultures. Light can be dark both in taste and style; challenging all to redefine their rum experience, rethink their social parameters and embrace the “Not Proper” life.

Industry Data

U.S. Rum Supplier Revenues for Premium Rum increased 2% to $1.62B in 2013 and High-End Premium Rum increased 13.3% to $377 million in 2013 from the year before. US Rum exports rose 2.4% in 2013 led by Canada, Australia, and Germany.

Rum market share in the United States in 2014

Captain Morgan

0 %

Bacardi

0 %

Malibu

0 %

SOURCES:
http://www.discus.org/assets/1/7/Rum_2013.pdf
http://www.discus.org/assets/1/7/Distilled_Spirits_Exports_Volume_Dec2013.pdf
https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/

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