West Coast Shaving

West Coast Shaving is an online retailer of traditional men’s shaving products and accessories. Spil was charged with conceptualizing a digital marketing funnel campaign including messaging and tactical creative assets. To develop the target persona profiles, we conducted an online consumer survey, comparative analysis, and cross-referenced these findings with third-party industry data. The result is a kitschy campaign that pays homage to the golden years of advertising while mocking the overly masculine awesomeness of competitors.

Our Tasks

  • Comparative Analysis
  • Consumer Survey
  • Persona Profiles
  • Campaign Conceptualization
  • Campaign Messaging
  • Marketing Funnel Tactical Design
  • Creative Direction
  • Graphic Design
  • Copywriting
  • Web Design and Development
  • Email Marketing Design