West Coast Shaving is an online retailer of traditional men’s shaving products and accessories. Spil was charged with conceptualizing a digital marketing funnel campaign including messaging and tactical creative assets. To develop the target persona profiles, we conducted an online consumer survey, comparative analysis, and cross-referenced these findings with third-party industry data. The result is a kitschy campaign that pays homage to the golden years of advertising while mocking the overly masculine awesomeness of competitors.

• Comparative Analysis
• Consumer Survey
• Persona Profiles
• Campaign Conceptualization
• Campaign Messaging
• Marketing Funnel Tactical Design
• Creative Direction
• Graphic Design
• Copywriting
• Web Design and Development
• Email Marketing Design