Rutgers University Newark

The Paul Robeson Campus Center serves as the community center for Rutgers University’s Newark Campus. On the Newark Campus we envision that the Paul Robeson Campus Center is more than just a building. In fact, we believe that it is a place where life-long community relationships are forged, developed, fostered and enhanced. Through the center’s various organizations, boards, student groups, leadership opportunities and committees it provides cultural, social, developmental, recreational and learning environments which strive to make free time activities a collaborative effort with educational studies.

We were presented with the opportunity to redefine the campus communications through a DIGITAL FIRST approach from which we could then expand and affect various touch points and increase user engagement with Paul Robeson Campus Center.

Our Tasks

  • Re-Positioning
  • Creative Direction
  • Logo Design
  • Visual Language
  • Touchpoint Design
  • Web Development
  • Photography
  • Videography
  • Vendor Management

We were challenged to visually communicate the powerful dynamics of an urban campus, it’s inherent value and unique heritage.