Spil Creative Design, Branding, and Marketing

Kangol

Kangol is a British clothing company famous for its headwear. Founded in the 1920s, by Jewish Polish World War I veteran Jacques Spreiregen, Kangol (the K from Silk, the ANG from angora, the OL from wool) produced hats for workers, golfers, and especially soldiers. They were the major beret suppliers to the armed forces during World War II, including famously Field Marshal Montgomery. In the 1960s, designers Mary Quant and Pierre Cardin worked with the company, whose products graced the heads of the rich and famous, including the Beatles and Arnold Palmer, and later Diana, Princess of Wales.

Spil© has had the great fortune of working with the iconic Kangol brand since 2007. Our primary duties have included the preservation and evolution of the visual brand message across multiple touch points ranging from their online presence to the design and production of their physical pop-up shops in New York City and Shoreditch, England.

Our Tasks

  • Positioning
  • Creative Direction
  • Ethnographic Research
  • Retail Concept + Design + Production
  • Web Development
  • Email Marketing Design
  • Vendor Management

Consumer Insights

Spil Creative Design, Branding, and Marketing