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Competitive Advantage

Spil solving business problems using creativity, data, technology, and communications

Competitive Advantage Sciences

Founded by NFL great Ray Lewis and Social Celebrity Nick Bateman, Competitive Advantage® is the world’s most advanced, all-natural, nano delivered, phytocannabinoid formulation. It was specially designed to enhance the human body’s ability to perform and recover from competitive tasks.
Together with the Competitive Advantage team we strategically decided to develop the brand image irrespective of the ingredient to encourage trial amongst the largest possible market. While CBD as an ingredient is novel today, the future risks regarding regulation are real and outside of our control. We, therefore, determined that the reward for developing a long-term brand positioned around peak-performance far outweighed an ingredient-based approach.

Our services

  • Ethnographic Research

  • Brand Development

  • Copy Writing

  • Identity Design

  • Photo Literacy

  • Touch Point Design

  • Packaging Design

  • Web Development

  • Project Management




Go Within, Reach Beyond

“More and more retailers are also committing shelf-space to sports nutrition, which is helping to introduce less sophisticated users to the category” Chris Schmidt, consumer health analyst at Euromonitor, told NutraIngredients-USA.”
SOURCE: http://www.nutraingredients-usa.com/





Spil solving business problems using creativity, data, technology, and communications

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

© 2024 Spil. All rights reserved | Read our Privacy Policy.

Proposal Request






    Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

    By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.


    Diamond Foundry

    Diamond Foundry

    Diamond Foundry is innovating the production of diamonds above ground to responsibly infuse the priceless stones with greater value. Spil© was charged with building a cohesive user interface that engages and informs customers of Diamond Foundry. We created a structured design grid that would let the diamonds shine.

    Our services

    • Creative Direction

    • User Interface Design

    • Email Marketing Design

    Diamond Foundry Website on iPhone

    Diamond Foundry Website on laptop and iPad
    Diamond Foundry Website on iPad
    Diamond Foundry Website on iPhone

    Spil solving business problems using creativity, data, technology, and communications

    NYC

    +1 917 300 0089
    hi@spil.us
    Industry City
    Brooklyn, New York 11232

    CDMX

    +52 55 8852 2726 ext. 4312726
    cdmx@spil.us
    Av. Insurgentes Sur 1431 Piso 10 Int. A
    Col. Insurgentes Mixcoac
    Benito Juárez, CDMX 03920

    DELHI

    hi@spil.us

    © 2024 Spil. All rights reserved | Read our Privacy Policy.

    Proposal Request






      Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

      By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.


      Moët et Chandom

      Moët et Chandon

      Spil© worked with Moët et Chandon to create the visual language and accompanying assets for various market activations. Among these were the Valentine's Day campaign promoting Rosé and summer off-premise tasting events.

      Our services

      • Visual Language & Messaging

      • Social Media & Content Creation

      • Digital Media Buying and Channel Partnerships







      Spil solving business problems using creativity, data, technology, and communications

      NYC

      +1 917 300 0089
      hi@spil.us
      Industry City
      Brooklyn, New York 11232

      CDMX

      +52 55 8852 2726 ext. 4312726
      cdmx@spil.us
      Av. Insurgentes Sur 1431 Piso 10 Int. A
      Col. Insurgentes Mixcoac
      Benito Juárez, CDMX 03920

      DELHI

      hi@spil.us

      © 2024 Spil. All rights reserved | Read our Privacy Policy.

      Proposal Request






        Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

        By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.


        Goslings Rum

        Goslings Rum

        Spil© repositioned Goslings Rum by communicating a new visual language, a compelling value proposition centered on Bermudian happiness, expanding media partnerships, and utilizing an engaging tone of voice for traditional and digital media.

        Our services

        • Brand Positioning

        • Visual Language & Messaging

        • Social Media & Content Creation

        • Customer Journey Programs

        • Digital Media Buying and Channel Partnerships

        • POS & Merchandise Design

        • Design Stewardship

        • Photography Direction

        01

        Reconnect with the brand’s roots and provenance.

        02

        Establish an emotional reason to exist.

        03

        Communicate an appealing message across touch points and channels.

        Dare to be Happy

        Goslings Rum is a down-to-earth, happy, and charismatic brand with a friendly character. The Goslings Rum mission is to motivates people to take time to stop and smell the roses, to step away from the rat race and be happy. It is both a universal call to action and a response to the stressors of the modern world. We challenge all to relax, breathe and reclaim the meaningful moments in life.

        Goslings Rum is positioned for adults looking for a well-deserved indulgence, Goslings Rum is the brand of rum that provides a reliable recipe perfected over eight generations. Unlike brands that are too sweet, too cool, and overly sophisticated, Goslings Rum is a simple respite committed to encouraging happy and memorable times for adults everywhere.












        Performance Highlights

        We are results driven organization that relies on data to measure creative performance.

        Avg. Montly Impressions
        0
        Email Subscribers
        +
        0
        %
        Avg. Montly Ad Clicks
        0
        Avg. Montly Unique Site Visitors
        0

        Campaign

        Spil© launched the brand’s new positioning and messaging through the #DareToBeHappy campaign
































        Awareness

        To raise awareness for each program a mix of digital, social, and out of home tactics were deployed in win-markets, events, and online.

        Engagement

        We created a mix of programming, influencer outreach, and merchandise to provide brand engagement opportunities beyond the bottle.

        Conversion

        Programs were supported with clear objectives to drive site traffic, digital sales, and lead generation.

        Spil solving business problems using creativity, data, technology, and communications

        NYC

        +1 917 300 0089
        hi@spil.us
        Industry City
        Brooklyn, New York 11232

        CDMX

        +52 55 8852 2726 ext. 4312726
        cdmx@spil.us
        Av. Insurgentes Sur 1431 Piso 10 Int. A
        Col. Insurgentes Mixcoac
        Benito Juárez, CDMX 03920

        DELHI

        hi@spil.us

        © 2024 Spil. All rights reserved | Read our Privacy Policy.

        Proposal Request






          Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

          By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.


          Prym Rum

          Prym Rum

          The Prym brand was born from the desire for a sexy, fashionable alternative to vodka and bourbon. While milling about a gallery show in New York the 3 founders were quickly inspired to take on the challenge. They realized that the rum market was inundated with Caribbean, casual, vacation, and heritage based messaging, while the spotlight on spirits was on niche, generally small batch brands employing a “hipster” boutique approach. The opportunity for a standout brand rooted in fashionable status was apparent.

          Our services

          • Research + Positioning

          • Naming

          • Identity Design

          • Product Development

          • Packaging Design

          • Visual Language Design + Implementation

          • Web + Mobile Application Development

          • Procurement of Strategic Partners

          • Brand Management

          • Marketing

          • Photography

          • Videography

          • Touchpoint Design

          Spil Creative Design, Branding, and Marketing

          A lifestyle brand

          Prym® is positioned as the "CK One" of spirits; androgynously redefining the rum experience through a sexy metropolitan lifestyle brand that shifts traditional perceptions and embraces burgeoning creative counter cultures. Light can be dark both in taste and style; challenging all to redefine their rum experience, rethink their social parameters and embrace the “Not Proper” life.












          Industry Data

          U.S. Rum Supplier Revenues for Premium Rum increased 2% to $1.62B in 2013 and High-End Premium Rum increased 13.3% to $377 million in 2013 from the year before. US Rum exports rose 2.4% in 2013 led by Canada, Australia, and Germany.

          Rum market share in the United States in 2014

          Captain Morgan
          0
          %
          Bacardi
          0
          %
          Malibu
          0
          %

          SOURCES:
          http://www.discus.org/assets/1/7/Rum_2013.pdf
          http://www.discus.org/assets/1/7/Distilled_Spirits_Exports_Volume_Dec2013.pdf
          https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/

          Prym Rum photo of responsive website design
























          Spil solving business problems using creativity, data, technology, and communications

          NYC

          +1 917 300 0089
          hi@spil.us
          Industry City
          Brooklyn, New York 11232

          CDMX

          +52 55 8852 2726 ext. 4312726
          cdmx@spil.us
          Av. Insurgentes Sur 1431 Piso 10 Int. A
          Col. Insurgentes Mixcoac
          Benito Juárez, CDMX 03920

          DELHI

          hi@spil.us

          © 2024 Spil. All rights reserved | Read our Privacy Policy.

          Proposal Request






            Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

            By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.


            Pussers Rum

            Pusser's Rum

            Spil© repositioned Pusser’s Rum, established a new visual language, and crafted a more engaging tone of voice and messaging.

            Our services

            • Brand Positioning

            • Visual Language & Messaging

            • POS & Merchandise Design

            Branded Goods

            We created a collection of branded apparel and products to maximize eCommerce conversions, round out the brand narrative, and increase customer lifetime value.













            Digital

            The new positioning and messaging was launched online and through email marketing.

















            Spil solving business problems using creativity, data, technology, and communications

            NYC

            +1 917 300 0089
            hi@spil.us
            Industry City
            Brooklyn, New York 11232

            CDMX

            +52 55 8852 2726 ext. 4312726
            cdmx@spil.us
            Av. Insurgentes Sur 1431 Piso 10 Int. A
            Col. Insurgentes Mixcoac
            Benito Juárez, CDMX 03920

            DELHI

            hi@spil.us

            © 2024 Spil. All rights reserved | Read our Privacy Policy.

            Proposal Request






              Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

              By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.


              Plymouth Gin

              Plymouth Gin

              Spil© repositioned Plymouth Gin for the U.S. market, established a new visual language, and crafted a more engaging tone of voice for digital media.

              Our services

              • Brand Positioning

              • Visual Language & Messaging

              • Social Media & Content Creation

              • Customer Journey Programs

              • POS & Merchandise Design

              01

              Age is just a number and for Plymouth Gin its 1793. Facing a tyranny of choice and equipped with limited category knowledge, consumers can trust Plymouth Gin’s pedigree of leadership. They’re so old they helped British sailors combat scurvy!

              02

              Many U.S. consumers do not know enough about Gin to feel confident purchasing it and have had negative experiences with low quality juniper-heavy products.

              03

              The tyranny of choice in the modern world is anxiety inducing, multi generational, growing and affecting gin. The abundance of brands on the shelf add to the clutter and confusion.

              03

              The gin category is “jumping the shark.” From different color gins to those with innumerable and needless ingredients, everyone is desperately trying to be the sexiest, coolest, craftiest, quirkiest gin ever made.

              gincompanion.com

              A microsite with drink recipes, ebooks, videos, and store locator designed to drive engagement and online sales through various e-tail partners.

              Plymouth Gin Drinks Calculator

              An SMS-driven calculator for at home party planning that helps users determine which ingredients they need and how much of it they need to plan a cocktail party.

              Are You Old or Wise?

              An AR-driven trivia game that can be played in bars or at home. Plymouth Gin trivia results and selfies can be shared by players on social media.

              Old Wise
              Est. 1793

              Plymouth Gin is confident, simple and affable. The Plymouth Gin mission is to cut through the clutter promoting intent and clarity with wisdom and humor. Their tone of voice is direct, unpretentious, informative and witty.

              Plymouth Gin is positioned for curious consumers seeking honest brands with greater depth, Plymouth is the brand of gin that sets the precedent for modern varieties providing leadership and expertise within a complex category. Unlike other gin brands that try too hard and are often overly botanical, Plymouth's citrus flavor notes remain approachable and true to its 1793 recipe.












              Social Media Highlights

              We are results driven organization that relies on data to measure creative performance. Over six months, Spil© created, distributed, and managed organic and paid social media for Plymouth Gin in the U.S.

              Instagram

              6.4%+ — Followers
              2.9M — Impressions
              21k+ — Engaged Users
              500k+ — Reach

              Facebook

              22%+ — Fans
              4.9M — Impressions
              166k — Engaged Users
              68k+ — Reach

              Facebook Advertising

              1.2M — Reach
              2.8% — Results Rate
              CPC — $0.79
              $13 — CPM Reached

              Campaign

              Spil© launched the brand’s new positioning and messaging through the #DareToBeHappy campaign




























              Awareness

              To raise awareness for each program a mix of social media and out of home tactics were deployed and targeted to win-markets in Miami and Los Angeles.

              Education & Engagement

              We created a mix of open and gated content to generate engagement and lead generation.

              Connection

              Programs were promoted in real life environments to win the hearts and minds of consumers while creating moments for trial. Additionally, brand ambassadors were encouraged to participate on social media by documenting current events in their area.

              Conversion

              Traditional touch points such as bottle neckers, shelf talkers, and coasters featured calls to action and QR codes that drove conversions for each program.

              Spil solving business problems using creativity, data, technology, and communications

              NYC

              +1 917 300 0089
              hi@spil.us
              Industry City
              Brooklyn, New York 11232

              CDMX

              +52 55 8852 2726 ext. 4312726
              cdmx@spil.us
              Av. Insurgentes Sur 1431 Piso 10 Int. A
              Col. Insurgentes Mixcoac
              Benito Juárez, CDMX 03920

              DELHI

              hi@spil.us

              © 2024 Spil. All rights reserved | Read our Privacy Policy.

              Proposal Request






                Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.

                By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.