Create
Human Touch
Human Touch
Spil© executed a comprehensive site migration and technical optimization for Human Touch, a leader in premium wellness technology. Our objective was to transition a legacy digital infrastructure into a high-velocity performance ecosystem that bridges the gap between sophisticated aesthetics and a robust technical foundation.
Our Services
- Platform Migration
- Technical Optimization
- UI/UX Modernization
- Hi-Fi E-commerce Strategy
01
Implement a seamless end-to-end site migration to preserve SEO equity while modernizing the core backend architecture.
02
Engineer high-fidelity interfaces and custom components designed for rapid content updates and global scalability.
03
Deploy specialized navigation tools and integrated brand systems to bridge the gap between technical engineering and emotional wellness.
Wellness,
Engineered
Beyond visual modernization, the focus was on structural integrity and conversion rate optimization (CRO). By re-engineering the digital storefront, we ensured that Human Touch’s High-Fidelity brand promise is reflected in every technical interaction, from discovery to acquisition.
Systems,
Optimization
Our optimized storefront delivers a high-velocity digital experience across all devices. By prioritizing technical performance and interface clarity, Spil© created an ecosystem where wellness meets engineering—providing a stable, scalable foundation for the brand’s global retail expansion.
High-Fidelity,
Assets
Spil© engineered a modular library of custom UI components and specialized navigation tools. This high-fidelity system harmonizes technical precision with emotional wellness to ensure a consistent, design-led experience across the entire digital ecosystem.
Awareness
Successful full-scale site migration with zero downtime, maintaining brand visibility and structural integrity.
Engagement
Strategic modernization of the digital storefront through a mobile-first, high-fidelity design language.
Conversion
A refined architecture engineered to bridge the gap between digital discovery and physical retail acquisition.
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Competitive Advantage
Competitive Advantage Sciences
Founded by NFL great Ray Lewis and Social Celebrity Nick Bateman, Competitive Advantage® is the world’s most advanced, all-natural, nano delivered, phytocannabinoid formulation. It was specially designed to enhance the human body’s ability to perform and recover from competitive tasks.
Together with the Competitive Advantage team we strategically decided to develop the brand image irrespective of the ingredient to encourage trial amongst the largest possible market. While CBD as an ingredient is novel today, the future risks regarding regulation are real and outside of our control. We, therefore, determined that the reward for developing a long-term brand positioned around peak-performance far outweighed an ingredient-based approach.
Our services
-
Ethnographic Research -
Brand Development -
Copy Writing -
Identity Design -
Photo Literacy -
Touch Point Design -
Packaging Design -
Web Development -
Project Management
Go Within, Reach Beyond
“More and more retailers are also committing shelf-space to sports nutrition, which is helping to introduce less sophisticated users to the category” Chris Schmidt, consumer health analyst at Euromonitor, told NutraIngredients-USA.”
SOURCE: http://www.nutraingredients-usa.com/
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Diamond Foundry
Diamond Foundry
Diamond Foundry is innovating the production of diamonds above ground to responsibly infuse the priceless stones with greater value. Spil© was charged with building a cohesive user interface that engages and informs customers of Diamond Foundry. We created a structured design grid that would let the diamonds shine.
Our services
-
Creative Direction -
User Interface Design -
Email Marketing Design
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Moët et Chandom
Moët et Chandon
Spil© worked with Moët et Chandon to create the visual language and accompanying assets for various market activations. Among these were the Valentine's Day campaign promoting Rosé and summer off-premise tasting events.
Our services
-
Visual Language & Messaging -
Social Media & Content Creation -
Digital Media Buying and Channel Partnerships
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Goslings Rum
Goslings Rum
Spil© repositioned Goslings Rum by communicating a new visual language, a compelling value proposition centered on Bermudian happiness, expanding media partnerships, and utilizing an engaging tone of voice for traditional and digital media.
Our services
-
Brand Positioning -
Visual Language & Messaging -
Social Media & Content Creation -
Customer Journey Programs -
Digital Media Buying and Channel Partnerships -
POS & Merchandise Design -
Design Stewardship -
Photography Direction
01
Reconnect with the brand’s roots and provenance.
02
Establish an emotional reason to exist.
03
Communicate an appealing message across touch points and channels.
Dare to be Happy
Goslings Rum is a down-to-earth, happy, and charismatic brand with a friendly character. The Goslings Rum mission is to motivates people to take time to stop and smell the roses, to step away from the rat race and be happy. It is both a universal call to action and a response to the stressors of the modern world. We challenge all to relax, breathe and reclaim the meaningful moments in life.
Goslings Rum is positioned for adults looking for a well-deserved indulgence, Goslings Rum is the brand of rum that provides a reliable recipe perfected over eight generations. Unlike brands that are too sweet, too cool, and overly sophisticated, Goslings Rum is a simple respite committed to encouraging happy and memorable times for adults everywhere.
Performance Highlights
We are results driven organization that relies on data to measure creative performance.
Avg. Montly Impressions
0
Email Subscribers
+
0
%
Avg. Montly Ad Clicks
0
Avg. Montly Unique Site Visitors
0
Campaign
Spil© launched the brand’s new positioning and messaging through the #DareToBeHappy campaign
Awareness
To raise awareness for each program a mix of digital, social, and out of home tactics were deployed in win-markets, events, and online.
Engagement
We created a mix of programming, influencer outreach, and merchandise to provide brand engagement opportunities beyond the bottle.
Conversion
Programs were supported with clear objectives to drive site traffic, digital sales, and lead generation.
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Prym Rum
Prym Rum
The Prym brand was born from the desire for a sexy, fashionable alternative to vodka and bourbon. While milling about a gallery show in New York the 3 founders were quickly inspired to take on the challenge. They realized that the rum market was inundated with Caribbean, casual, vacation, and heritage based messaging, while the spotlight on spirits was on niche, generally small batch brands employing a “hipster” boutique approach. The opportunity for a standout brand rooted in fashionable status was apparent.
Our services
-
Research + Positioning -
Naming -
Identity Design -
Product Development -
Packaging Design -
Visual Language Design + Implementation -
Web + Mobile Application Development -
Procurement of Strategic Partners -
Brand Management -
Marketing -
Photography -
Videography -
Touchpoint Design
A lifestyle brand
Prym® is positioned as the "CK One" of spirits; androgynously redefining the rum experience through a sexy metropolitan lifestyle brand that shifts traditional perceptions and embraces burgeoning creative counter cultures. Light can be dark both in taste and style; challenging all to redefine their rum experience, rethink their social parameters and embrace the “Not Proper” life.
Industry Data
U.S. Rum Supplier Revenues for Premium Rum increased 2% to $1.62B in 2013 and High-End Premium Rum increased 13.3% to $377 million in 2013 from the year before. US Rum exports rose 2.4% in 2013 led by Canada, Australia, and Germany.
Rum market share in the United States in 2014
Captain Morgan
0
%
Bacardi
0
%
Malibu
0
%
SOURCES:
http://www.discus.org/assets/1/7/Rum_2013.pdf
http://www.discus.org/assets/1/7/Distilled_Spirits_Exports_Volume_Dec2013.pdf
https://www.statista.com/statistics/334239/us-rum-market-share-by-brand/
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Pussers Rum
Pusser's Rum
Spil© repositioned Pusser’s Rum, established a new visual language, and crafted a more engaging tone of voice and messaging.
Our services
-
Brand Positioning -
Visual Language & Messaging -
POS & Merchandise Design
Branded Goods
We created a collection of branded apparel and products to maximize eCommerce conversions, round out the brand narrative, and increase customer lifetime value.
Digital
The new positioning and messaging was launched online and through email marketing.
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.
Plymouth Gin
Plymouth Gin
Spil© repositioned Plymouth Gin for the U.S. market, established a new visual language, and crafted a more engaging tone of voice for digital media.
Our services
-
Brand Positioning -
Visual Language & Messaging -
Social Media & Content Creation -
Customer Journey Programs -
POS & Merchandise Design
01
Age is just a number and for Plymouth Gin its 1793. Facing a tyranny of choice and equipped with limited category knowledge, consumers can trust Plymouth Gin’s pedigree of leadership. They’re so old they helped British sailors combat scurvy!
02
Many U.S. consumers do not know enough about Gin to feel confident purchasing it and have had negative experiences with low quality juniper-heavy products.
03
The tyranny of choice in the modern world is anxiety inducing, multi generational, growing and affecting gin. The abundance of brands on the shelf add to the clutter and confusion.
03
The gin category is “jumping the shark.” From different color gins to those with innumerable and needless ingredients, everyone is desperately trying to be the sexiest, coolest, craftiest, quirkiest gin ever made.
gincompanion.com
A microsite with drink recipes, ebooks, videos, and store locator designed to drive engagement and online sales through various e-tail partners.
Plymouth Gin Drinks Calculator
An SMS-driven calculator for at home party planning that helps users determine which ingredients they need and how much of it they need to plan a cocktail party.
Are You Old or Wise?
An AR-driven trivia game that can be played in bars or at home. Plymouth Gin trivia results and selfies can be shared by players on social media.
Old Wise
Est. 1793
Plymouth Gin is confident, simple and affable. The Plymouth Gin mission is to cut through the clutter promoting intent and clarity with wisdom and humor. Their tone of voice is direct, unpretentious, informative and witty.
Plymouth Gin is positioned for curious consumers seeking honest brands with greater depth, Plymouth is the brand of gin that sets the precedent for modern varieties providing leadership and expertise within a complex category. Unlike other gin brands that try too hard and are often overly botanical, Plymouth's citrus flavor notes remain approachable and true to its 1793 recipe.
Social Media Highlights
We are results driven organization that relies on data to measure creative performance. Over six months, Spil© created, distributed, and managed organic and paid social media for Plymouth Gin in the U.S.
6.4%+ — Followers
2.9M — Impressions
21k+ — Engaged Users
500k+ — Reach
22%+ — Fans
4.9M — Impressions
166k — Engaged Users
68k+ — Reach
Facebook Advertising
1.2M — Reach
2.8% — Results Rate
CPC — $0.79
$13 — CPM Reached
Campaign
Spil© launched the brand’s new positioning and messaging through the Old + Wise campaign.
Awareness
To raise awareness for each program a mix of social media and out of home tactics were deployed and targeted to win-markets in Miami and Los Angeles.
Education & Engagement
We created a mix of open and gated content to generate engagement and lead generation.
Connection
Programs were promoted in real life environments to win the hearts and minds of consumers while creating moments for trial. Additionally, brand ambassadors were encouraged to participate on social media by documenting current events in their area.
Conversion
Traditional touch points such as bottle neckers, shelf talkers, and coasters featured calls to action and QR codes that drove conversions for each program.
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
© 2024 Spil. All rights reserved | Read our Privacy Policy.
Proposal Request
Spil © is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
By submitting this form you agree to receive other communications from Spil ©. You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Spil © to store and process the personal information submitted above to provide you the content requested.