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Goslings Rum

Spil© repositioned Goslings Rum by communicating a new visual language, a compelling value proposition centered on Bermudian happiness, expanding media partnerships, and utilizing an engaging tone of voice for traditional and digital media.

Our services

Brand Positioning
Visual Language & Messaging
Social Media & Content Creation
Customer Journey Programs
Digital Media Buying and Channel Partnerships
POS & Merchandise Design
Design Stewardship
Photography Direction

01

Reconnect with the brand’s roots and provenance.

02

Establish an emotional reason to exist.

03

Communicate an appealing message across touch points and channels.

Dare to be Happy

Goslings Rum is a down-to-earth, happy, and charismatic brand with a friendly character. The Goslings Rum mission is to motivates people to take time to stop and smell the roses, to step away from the rat race and be happy. It is both a universal call to action and a response to the stressors of the modern world. We challenge all to relax, breathe and reclaim the meaningful moments in life.

Goslings Rum is positioned for adults looking for a well-deserved indulgence, Goslings Rum is the brand of rum that provides a reliable recipe perfected over eight generations. Unlike brands that are too sweet, too cool, and overly sophisticated, Goslings Rum is a simple respite committed to encouraging happy and memorable times for adults everywhere.

Performance Highlights

We are results driven organization that relies on data to measure creative performance.

Avg. Montly Impressions
0
Email Subscribers
+
0
%
Avg. Montly Ad Clicks
0
Avg. Montly Unique Site Visitors
0

Campaign

Spil© launched the brand’s new positioning and messaging through the #DareToBeHappy campaign

Awareness

To raise awareness for each program a mix of digital, social, and out of home tactics were deployed in win-markets, events, and online.

Engagement

We created a mix of programming, influencer outreach, and merchandise to provide brand engagement opportunities beyond the bottle.

Conversion

Programs were supported with clear objectives to drive site traffic, digital sales, and lead generation.

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

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by Cuauhtemoc Munguia

Plymouth Gin

Spil© repositioned Plymouth Gin for the U.S. market, established a new visual language, and crafted a more engaging tone of voice for digital media.

Our services

Brand Positioning
Visual Language & Messaging
Social Media & Content Creation
Customer Journey Programs
POS & Merchandise Design

01

Age is just a number and for Plymouth Gin its 1793. Facing a tyranny of choice and equipped with limited category knowledge, consumers can trust Plymouth Gin’s pedigree of leadership. They’re so old they helped British sailors combat scurvy!

02

Many U.S. consumers do not know enough about Gin to feel confident purchasing it and have had negative experiences with low quality juniper-heavy products.

03

The tyranny of choice in the modern world is anxiety inducing, multi generational, growing and affecting gin. The abundance of brands on the shelf add to the clutter and confusion.

03

The gin category is “jumping the shark.” From different color gins to those with innumerable and needless ingredients, everyone is desperately trying to be the sexiest, coolest, craftiest, quirkiest gin ever made.

gincompanion.com

A microsite with drink recipes, ebooks, videos, and store locator designed to drive engagement and online sales through various e-tail partners.

Plymouth Gin Drinks Calculator

An SMS-driven calculator for at home party planning that helps users determine which ingredients they need and how much of it they need to plan a cocktail party.

Are You Old or Wise?

An AR-driven trivia game that can be played in bars or at home. Plymouth Gin trivia results and selfies can be shared by players on social media.

Old Wise
Est. 1793

Plymouth Gin is confident, simple and affable. The Plymouth Gin mission is to cut through the clutter promoting intent and clarity with wisdom and humor. Their tone of voice is direct, unpretentious, informative and witty.

Plymouth Gin is positioned for curious consumers seeking honest brands with greater depth, Plymouth is the brand of gin that sets the precedent for modern varieties providing leadership and expertise within a complex category. Unlike other gin brands that try too hard and are often overly botanical, Plymouth's citrus flavor notes remain approachable and true to its 1793 recipe.

Social Media Highlights

We are results driven organization that relies on data to measure creative performance. Over six months, Spil© created, distributed, and managed organic and paid social media for Plymouth Gin in the U.S.

Instagram

6.4%+ — Followers
2.9M — Impressions
21k+ — Engaged Users
500k+ — Reach

Facebook

22%+ — Fans
4.9M — Impressions
166k — Engaged Users
68k+ — Reach

Facebook Advertising

1.2M — Reach
2.8% — Results Rate
CPC — $0.79
$13 — CPM Reached