Position your business as a. brand
We utilize a 3 pronged approach to determine your brand position. This process will define your audience and solidify your brand backbone, thus answering the 2 key questions: Who are you? and Why should they care?
01. Consumer Insights
02. Product Insights
03. Market Insights
be.come your brand vision
Once we have defined your audience and solidified your brand backbone we can develop a system of communication that allows for a focused dialog between you and your users.
see. your brand come to life
Through “Impression Mapping” we create an efficient touchpoint and design strategy that maximizes the value of the impression on your audience. This method helps your brand touch the right target at the right place with the right design strategies to provide a focused interaction.
Spil© Creative
It took me a few seconds to draw it,
but it took me 34 years to learn how
to draw it in a few seconds.
— Paula Scher
The Dutch word for pivot point; Spil is your creative hub. We specialize in design strategy, and visual language. Our thought process, rooted in consumer + design insights, enables us to create new and effective brand experiences across multiple platforms. Our work spans most creative disciplines including, but not limited to: brand identity & positioning, product development, packaging, marketing, ideation and advertising.
The Spil© network offers a multitude of top professional services under one creative umbrella. These include:
• Public Relations
• Architecture
• Interior Design
• Manufacturing
• Overseas Sourcing
• Photography
• Film/Video
• CGI
We utilize a 3 pronged approach to determine your brand position. This process will define your audience and solidify your brand backbone, thus answering the 2 key questions: Who are you? and Why should they care?
Once we have defined your audience and solidified your brand backbone we can begin to develop a system of communication that allows for a focused dialog between you and your users.
Through our “Impression Mapping™” tool we create an efficient touchpoint and design strategy that maximizes the value of the impressions on your audience. This method helps your brand touch the right target at the right place with the right design strategies.
Methodology
It is wiser to commit to success than to gamble and fail.
— Damian Dominguez
Position your business as a. brand
We utilize a 3 pronged approach to determine your brand position. This process will define your audience and solidify your brand backbone, thus answering the 2 key questions: Who are you? and Why should they care?
01. Consumer Insights
02. Product Insights
03. Market Insights
be.come your brand vision
Once we have defined your audience and solidified your brand backbone we can develop a system of communication that allows for a focused dialog between you and your users.
see. your brand come to life
Through “Impression Mapping” we create an efficient touchpoint and design strategy that maximizes the value of the impression on your audience. This method helps your brand touch the right target at the right place with the right design strategies to provide a focused interaction.
It’s not what you look at that matters, it’s what you see.
- Henry David Thoreau
Brand Positioning / Repositioning
Identity design & guidelines
Brand Bibles & guidelines
Visual language development
Naming
Writing
Corporate Communications
Marketing Collateral
Packaging
Product Development
Retail Environments
Digital Marketing Strategies + Creative
Experiential
Print Campaigns
Mobile Applications
Website design & development
Website guidelines
Blog development & deployment
3D Modeling
Multimedia Presentations
Film + Video
Brand
Marketing
Public Relations
Web
Production
Partial list of past and present clients
Good design is making something intelligible
and memorable. Great design is making something
memorable and meaningful.
- Dieter Rams
inspiration from around the web
For the fashionably inclined it's vital to know exactly what goes into a product, the history behind the design and what the overall idea may be behind the brand. Japanese Americana-oriented powerhouse The Real McCoy's has once again deployed such a gu...
Read More
Simon Beck trudges through freshly fallen snow to create his large-scale graphic motifs.
For Read More
Stéphane Elbaz is graphic and type designer working in New York and Paris. In 2009 he was awarded the Certificate of Excellence in Type Design from the Type [...]
Read Moreshop our designs on Society6
